The Content Studio

Product design concept
The big picture
This is a case study about creating an e-commerce content pipeline that involves content being created, updated, and approved by many different stakeholders across the organisation. Content can include product copy, images, or videos. The overall goal of this content pipeline is to create e-comm ready content that it is:
• Optimised for selling purposes and highly engaging and converting
• Optimised for SEO
• Fit for different retailers' requirements
• Fit for markets localisation and customisation
The value proposition
Empowering the e-commerce teams to unite
and innovate through a centralized online platform.
The process
The personas
The dashboard
A “Default dashboard”, a first iteration of some of the data that could be showed when accessing the Studio. With the right user's insights, more relevant data could be showcased.
The content list view
The content is collected in a list where it is easy to have a comprehensive overview.
The content kanban view
It is possible to switch to a kanban view where the status is what matters the most.
The content details
Each content item has a details view divided into tabs to make it easy for different stakeholders to find what's relevant for them.
The media library
Where media assets can be managed and associated with the main content.
The comments
A comment feed to keep the conversation relevant and focused on a topic.
• Efficiency and Productivity

• Content Quality and Consistency
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• SEO Performance
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• User Satisfaction
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• Cost Efficiency
Success criteria
Contact me at paolorotadesign@icloud.com